Heather Hernandez

Regional President


Heather Hernandez has spent more than 23 years in the newspaper industry serving in many capacities across the country.  She has worked for both private and public newspaper ownership and joined Skagit Publishing as Publisher in 2011. She currently oversees The Skagit Valley Herald, Anacortes American, Stanwood Camano News, The Ellensburg Daily Record, five other weeklies and a commercial printing facility for APG West in Washington state.

Prior to her arrival in Skagit County, Hernandez served as Ad Director for The Roanoke Times and roanoke.com. She has previous experience in both retail and classified sales and management roles. She served as the Retail Advertising Manager for The San Diego Union-Tribune, a Copley Publication managing seven sales offices in San Diego, one in Tijuana, and an additional 75,000-circulation free publication, Today’s Local News. Prior to arriving in San Diego, she worked for Gannett at The Statesman Journal in various classified capacities including Outside sales, National Recruitment sales, Call Center Manager and Classified Manager. During her time in Salem, she also had an opportunity to consult and train Orkla Media through its digital classified transition in Oslo, Norway.

Hernandez was recognized in 2007 by the YWCA as a recipient of the Women in Industry Award, an honor that recognizes Women who make a difference in business and in their community.  She is a graduate of LEAD San Diego and attended API for Advertising Leadership.

Hernandez has held previous board positions with the YMCA in Salem, Ore., ProKids in San Diego, Family Service of Roanoke, SWAN (Skagit Women’s Alliance Network), and currently serves as the President of the Skagit Valley College Board of Governors, Vice Chair for the Economic Development Alliance of Skagit County,  and Vice President for the Fidalgo Danceworks board.

A graduate of the University of Kansas, Hernandez earned a Bachelors in Journalism from The William Allen White School of Journalism.  She and her husband, Peter, live in Anacortes, Wash., and have a daughter in the fifth grade.