Vice President of Circulation Marketing & Audience Development
Esther Maina is the Vice President of Circulation Marketing and Audience Development for Adams Publishing Group. She is responsible for leading the efforts to grow newspaper print and digital audiences using strategically-focused sales and marketing initiatives through all available audience development channels. Her specialty and expertise is in creating effective marketing approaches by combining traditional marketing with all available new channels of customer interactions, such as print, digital, web, mobile, video, events, and social media.
Maina began her career in the circulation department in 1981 with Gannett and worked her way up the circulation ranks over the next 20 years. She took a hiatus from the newspaper business and worked for a small business as a sales and marketing manager and then formed her own successful executive search business which she ran for eight years. In 2014, she joined Adams Publishing in a dual role of events and circulation. In 2017, she was promoted to her current role.
Maina is a volunteer with Lost Dogs of Wisconsin and is in a key leadership volunteer role for Ruby’s Pantry, which is a faith-based food distribution organization hosted by volunteers from local churches and is headquartered in the Midwest.