Adams Publishing Group, LLC acquires Post Register Company

February 24, 2016

Minneapolis, MN – October 15, 2015 – Adams Publishing Group, LLC announced today that it intends to purchase the assets of the four Idaho newspapers from the Post Register Company, including the Idaho Falls Post Register and weekly newspapers including the Challis Messenger, Jefferson Star and Shelly Pioneer.

“We’re very excited to have the Post Register Company’s group of newspapers and digital products join our company going forward,” said Stephen Adams, chairman of APG. “The Brady family has a long history of providing strong journalism in the state of Idaho. It’s our goal to continue their tradition of locally focused, community-driven editorial and reporting.”

The Post Co. has been a family‐run business passed down through the Brady family since 1925. Jerry Brady and his brother, Jack, own about two‐thirds of the company. Employees, through an Employee Stock Ownership Plan, own the remainder. “We have done our very best during hard times,” Brady said in a letter to employees. “I believe we have found the best possible buyer, a buyer who is investing in our industry when others are not.”

Adams announced that Roger Plothow would remain as Editor and Publisher of the Post Register. “Readers will not see a significant difference in the newspaper under the new ownership,” said Plothow. He added, “Adams has provided no mandate on editorial content or news content. APG Media operates in a very open manner and has a small corporate staff. They believe, as I do, decisions are best made locally”.

The Post Register, Challis Messenger, Jefferson Star and Shelly Pioneer will be added to the recently acquired Wyoming Tribune‐Eagle, Laramie Boomerang, Rawlins Daily Times and Rock Springs Rocket‐Miner to form APG Media of the Rockies, LLC. Regional President Jeff Patterson will lead this group.

Adams Publishing Group, LLC, a family-­‐owned media company headquartered in St. Louis Park, Minnesota, produces community newspapers, events, digital products and specialty magazines serving communities in Wyoming, Minnesota, Wisconsin, Maryland and Ohio. The Adams family also owns radio stations, outdoor advertising companies and Camping World/Good Sam, a national distributor of recreational vehicles and camping‐related products and services.